Tucker Rocky Announces Partnership With Grateful Dead Productions and Rhino Entertainment

River Road News Release

Fort Worth, TX – February 1, 2012
Grateful Dead Productions and Rhino Entertainment announce a new relationship with Tucker Rocky Distributing, a leader in sales and distribution of Powersports products. River Road, a Tucker Rocky brand, will create and market apparel and accessories for the Powersports industry using legendary Grateful Dead artwork and will introduce the first collection at the Indianapolis Dealer Expo, February 17-19, 2012.

“We are thrilled to partner with Grateful Dead,” stated Brent Ash, River Road Brand Manager. “Grateful Dead’s iconic images provide us an incredible opportunity to supply our dealer network exciting products that appeal to Dead fans with an interest in Powersports.”

“We should thank our Grateful Dead fans, as it was their idea for us to create a collection of motorcycle apparel and accessories. We are excited to partner with Tucker Rocky on this collection.” stated Sara Nemerov, SVP, Consumer Products and Brand Licensing at Warner Music Group.

US based dealers will now be able to directly purchase Grateful Dead Powersports related products from Tucker Rocky starting on February 1, 2012. Tucker Rocky will handle all customer service, sales orders and warranty matters effective on that date. To order Grateful Dead products, contact your Tucker Rocky Sales consultant or call customer service at 800-347-1010 or visit Tucker Rocky’s website at www.tuckerrocky.com.

About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.