Second Annual Revive Your Ride!

WIN BIG SPRING GIVEAWAY Offers Up Nearly $40,000 in Cash and Prizes

Participating Retailers Increase Floor traffic and Build Customer Loyalty for Minimal Cost

IRVINE, Calif., March 25, 2011 - Revive Your Ride! WIN BIG SPRING GIVEAWAY is back, bigger and better for 2011. Scheduled to run from April 15 through June 30, the promotion offers powersports customers a chance to win one of fifty great prizes, $10,000 in cash prizes and nearly $30,000 in product giveaways.

This year’s Grand Prize is a $5,000 pre-paid MasterCard that can be used exclusively at participating motorcycle/aftermarket retailers. Twelve additional pre-paid cards will also be given away, with the amounts ranging from $100 all the way up to $2,000. Thirty-seven additional product package giveaways run the gamut from leather jackets and helmets to windshields to security systems, motorcycle lifts, exhaust systems, battery chargers, gift certificates and much more. All prize packages can be seen at .

“Last year’s promotion drove thousands of customers into dealerships everywhere, exactly what it was supposed to do,” said Frank Esposito, MIC aftermarket committee chair. “Now it’s back, bigger and better, with a dramatic increase in participation from MIC member companies that have donated $30,000 in cool products and great services as giveaways. Lucky customers will ride away with one of fifty prize packages of gear or cash cards, or the Grand Prize of a $5,000 MasterCard to spend on accessories, gear, parts or services. Dealers get a fantastic opportunity to participate in a national promotion for a next-to-nothing investment.”

There is no cost for dealers, aside from the $25 entry materials, and it’s simple to participate: just visit the Revive Your Ride! website and sign up. Participating retailers will receive a promotion kit that includes 150 6-by-9-inch entry cards and two 18-by-24-inch posters at cost ($20 plus $5 for shipping). Retailers can also access free downloadable posters, banners, postcards, eCards and more on the website. Questions can be sent to [email protected].

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at