Every industry has it’s one big trade show of the year where its leaders and innovators display all their latest and greatest parts and accessories for dealers and distributors to get a first hand look at. For the custom V-Twin industry that show is the V-Twin Expo held at the beginning of February every year at the Duke Energy Center in Cincinnati, Ohio.Aside from a huge assortment of motorcycle components, the event also provides a great opportunity for participants to sit in on seminars on everything from new product development and business strategies to defining and better serving your customer base.

This year on Sunday, February, 7th 2010 at noon in room 234 there will be a seminar called Two Wheel Passion: Opportunity in the Wind, with bike builders Kevin Baas, Brian Klock, Gary Mauer, Matt Olsen, Dave Perewitz, Roland Sands, Kirk Taylor and Paul Yaffe. Sponsored by Hot Leathers and The Legendary Buffalo Chip, this seminar will give audience members the chance to converse, listen and learn from an impressive selection of successful and established bike builders who hope to invigorate participants and re-energize their passion for the motorcycle industry.

During the session this veritable roundtable of specialists will be discussing how the industry has changed since they first started out, what they have done over the last several years to adapt to the current economic climate, what opportunities have arisen over the last several years as a result of refocusing on their business and how these opportunities have changed their business. In addition they will challenge participants to search with themselves to explore their passion for motorcycles and look for current opportunities in the marketplace.

The seminar will be co-facilitated by legendary motorcycle photographer, Michael Lichter and public relations specialist, Ken Conte of Rise Above Consulting. At the conclusion of the seminar Michael Lichter will be announcing the theme to his heavily anticipated 2010 motorcycles as art exhibit at the Legendary Buffalo Chip during Sturgis Rally Week 2010.
A light lunch will be provided and audience members are encouraged to join the conversation, ask questions and take advantage of their time with these leading industry magnates. The purpose of the seminar is to assist retailers, media and builders in understanding that there is opportunity within the motorcycle industry and how to capitalize on it. Please RSVP to [email protected]