Jack Daniels Indian Chief Raises $150k at Auction
All funds from the auction benefit U.S. Military personnel and their families through Operation Ride Home
Indian Motorcycle is proud to announce that the #001 2016 Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle auctioned at Barrett-Jackson Las Vegas on Saturday October 15 raised $150,000 for the benefit of Operation Ride Home, a program that assists active duty U.S. military personnel in traveling home to visit their families through a partnership with the Armed Services YMCA.
One hundred fifty individually numbered 2016 Limited Edition Jack Daniel’s Indian Chief Vintage and Indian Springfield motorcycle models were made available for purchase on March 4, 2016, for $29,999. All but #001 of the 150-unit production run sold in just eight hours on the first day of availability, with that first unit being saved for this auction. These motorcycles represent the first time in the century and a half history of Jack Daniel’s that any vehicle has had an officially sanctioned Jack Daniel’s livery, making this motorcycle even more special.
The full $150,000 of proceeds from the auction will benefit Operation Ride Home, which assists active duty U.S. military personnel in traveling home to visit their families. Approximately 700 individuals – both service members and their families – will be reunited this holiday season care of this sale alone. Collector Vincent Amato won bidding and will take the motorcycle home to display in his collection.
“It’s fantastic to see these two great brands partner for such a worthy cause,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Both Indian Motorcycle and Jack Daniel’s have a respect and admiration for our enlisted men and women, and bringing military families together for the holidays is something that is truly special.”
“The generosity shown by Mr. Amato in purchasing this special bike is simply remarkable,” said Jeff Arnett, Jack Daniel’s Master Distiller. “Just knowing how many more service members and their families we’ll be able to assist with travel this year is something that makes us all very proud. It will make this holiday season even that more special for these heroes and their families.”
Each fender is inscribed with the names of the seven Master Distillers who have overseen the Jack Daniel’s distilling process over its 150-year history, and an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra reminds riders that drinking and riding are meant to be enjoyed separately. Finally, both models also came with a custom-printed Jack Daniel’s whiskey barrel top to commemorate each bike, a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group for one year.
For more information about Operation Ride Home, or to make a tax-deductible donation, please visit JDOperationRideHome.com. Jack Daniel’s press information can be found at the Jack Daniel’s press room located at www.jdpressroom.com. Learn more about Indian Motorcycle by visiting IndianMotorcycle.com and Facebook, Twitter and Instagram social media channels.
ABOUT INDIAN MOTORCYCLE
Indian Motorcycle Company, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.