Harley-Davidson Newsline for 4/18/11

Wisconsin DOT Launches Harley-Davidson License Plates

Harley-Davidson Motor Company is partnering with the Wisconsin Department of Transportation to offer the first-ever Harley-Davidson branded automotive license plate to motorists in Wisconsin. This plate will be available for automobiles, light trucks and motor homes. The Harley-Davidson/Share the Road plate officially launched on Wednesday, April 13. The cost of the plates will include any regular registration fees that apply along with a $15 issuance fee and an annual $25 donation. The annual donation will help support safety initiatives throughout the state. The plates can also be personalized.

The new license plate is the first and only Harley-Davidson branded plate available anywhere in the United States, and is only being offered in Wisconsin – the birthplace of Harley-Davidson. Designed in collaboration with the Harley-Davidson Motor Company Styling Team, the words “Share the Road” are displayed to emphasize the importance of motorcycle safety.

For more information about the Harley-Davidson/Share the Road license plates, visit the Wisconsin Department of Transportation website at www.wisconsindmv.gov.

Wild Ones Weekend at Harley-Davidson Museum July 9-10

Enjoy a vintage style motorcycle rally at the Harley-Davidson Museum this summer during the Wild Ones Weekend when the Knucklehead Motorcycle Club hosts its annual reunion and antique bike show July 9-10, 2011. Participate in vintage motorcycle field games, including the slow races, the plank ride, bean bag toss, and other classic games performed on vintage motorcycles. You also won’t want to miss the American Motor Drome Company’s gravity-defying performances in the amazing Wall of Death on antique Harley motorcycles throughout the weekend. For more information on the Wild Ones Weekend, visit www.h-dmuseum.com.

Harley-Davidson Joins Country Throwdown Tour

Harley-Davidson will join this year’s Willie Nelson Country Throwdown, a 24-stop touring country music festival featuring a range of country acts, including Willie Nelson, Jamey Johnson, Randy Houser, and more, as the event’s official motorcycle sponsor. Harley-Davidson’s participation will include the Golden Horse Saloon and Jumpstart motorcycle demonstrators. The tour kicks off May 27 in Philadelphia and concludes July 4 in Texas, with stops throughout the south and Midwest along the way. For more information on the Throwdown Tour, visit www.countrythrowdown.com .

Harley-Davidson Media Website Redesigned for High Performance

The Harley-Davidson media website, which has been in place for more than a decade, has been redesigned to better assist journalists and media with Motor Company coverage. The new design has improved functionality, reorganized content and refreshed look with the addition of b-roll videos and RSS feeds. Based on the results of ongoing feedback from motorcycle journalists, we hope these improvements increases the productivity of our media users and we appreciate any comments or suggestions for further improvements. To view the redesigned website or request access, log onto www.h-dmedia.com.