H-D Reveals the 2017 Pink Label Collection and Program
New riderwear promotes cancer awareness
Harley-Davidson firmly believes that nobody rides alone, on the road or through life. That commitment is behind the Harley-Davidson Pink Label Collection, a program inspired by the struggles and courage of riders and passengers who’ve been impacted by breast cancer.
The 2017 Harley-Davidson Pink Label Collection is a special product offering of 37 items, each featuring hot-pink trim and a special pink ribbon label or logo that represents the purpose behind the purchase of each item. At least three percent of the proceeds from sales of the Harley-Davidson Pink Label Collection is donated to partner organizations offering education and support to breast cancer survivors. Since its launch in 2010, the Harley-Davidson Pink Label program has donated more than $2 million dollars for the program partners.
“Pink Label gives everyone in the Harley-Davidson community the power to make a real difference,” said Claudia Garber, Harley-Davidson Marketing Manager. “Harley-Davidson has made a year-round commitment through the Pink Label Program and our dealers to both support those impacted by breast cancer, and to inspire others to do the same.”
Harley-Davidson Pink Label Collection program partners offer national reach and a distinct type of care:
ABCD: After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and collaborates with the Walter Reed Medical Center and others to train mentors nationwide.
National Breast Cancer Foundation provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.”
Young Survival Coalition focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.
New Harley-Davidson Pink Label Collection Apparel and Gear
Visit h-d.com/pinklabel to learn more and shop the full line of options. Pink Label and Harley-Davidson MotorClothes apparel are available at more than 750 authorized retail locations in the United States and online.
*Manufacturer’s Suggested Retail Price (MSRP), excluding taxes and shipping. Prices at local dealerships may vary
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit www.h-d.com.
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